Brand Strategy: Rocky View County
by Sean Mellis

Following extensive research and stakeholder engagement, we developed a comprehensive new brand identity program for Rocky View County that evokes nuances of agriculture, tradition, and the Rocky Mountains that provide the County’s namesake. Our brand strategy extended far beyond delivery of a logo and tagline, however. We designed stationery, fleet graphics, trade show displays and countless other brand applications. We introduced proprietary photography that pinned the brand to the authenticity of those who live and work within Rocky View’s borders. And we produced a comprehensive standards manual to facilitate consistent brand management throughout the organization and across all touchpoints.

At Rdeca Group, we excel at breathing life into corporate brands, whether designing from the ground up or refining legacy assets. From initial concept to logo design and implementation across all possible touchpoints, we have you covered.

Recruit us to design the assets you need to look professional and unique. Rely on us to implement the tools and design systems you need to remain consistent and strong. Let us help you build the aspirational organization that exists in your mind’s eye.

View Content