Looking to lease creative gray matter? Rethink the RFP route.
A request for proposal (RFP for short) is the method by which many businesses choose to attract multiple agencies to one point in time for a given project. Basically, it allows companies to submit projects to a common forum, (such as purchasingconnection.ca) for agencies to view and bid on. It’s a relatively effortless (read lazy) way for companies to chum for creative sharks.